The Wilkuma Mission

At Wilkuma, our mission is to deliver the best experience for our Massachusetts property owners and their guests. We’re dedicated to earning you the maximum revenue while providing exceptional, memorable experiences for every guest who stays with us.

Our team of pros handles all the cumbersome operations - from property maintenance to guest communications - so you can enjoy peace of mind while your investment blossoms.

The word “Wilcuma” comes from Old English, meaning “welcome.”

At Wilkuma, our goal is for every Airbnb or VRBO guest to feel truly welcomed in our enchanting Massachusetts communities. This way, guests can experience the quintessential Americana charm that makes this region so beloved - and remind you, as homeowners, why you fell in love with it in the first place.

Curved road surrounded by stunning fall foliage in autumn; the perfect time of the year for a cozy vacation in a Massachusetts rental property managed by Wilkuma
Image of a scandinavian looking dining room perfect for a 5-star guest experience in a massachusetts airbnb or vacation rental in the berkshires or north shore

Meet the Lucas, Owner & Operator of Wilkuma.

As the owner and operator of Wilkuma, Lucas brings a wealth of experience to the vacation rental market. Since co-founding his Boston-based property management company in 2015, he spearheaded the development of its vacation rental division, transforming it into the largest vacation rental management firm in the Berkshires. Now, with Wilkuma, Lucas is proud to serve the entire state of Massachusetts, offering personalized, top-tier management for vacation rental property owners and their guests.

headshot of Lucas Merchant the owner and operator of Wilkuma vacation rental management for airbnb and vrbo properties in Massachusetts north shore, south shore, berkshires, cape code, and more

How can a vacation rental management team make your property more profitable and your life easier?

We solve the common challenges most property owners face:

  • Empty nights and underperforming rates: When your property isn’t earning what it should or isn’t booked enough, Wilkuma ensure your rates match market demand with smart, dynamic pricing strategies, maximizing occupancy and revenue.

  • Endless guest demands: Constant guest communication can turn your dream property into a full-time job. Wilkuma manages all guest interactions- offering 24/7 support, seamless check-ins, and more - so you can enjoy your property without the hassle.

  • Juggling maintenance and vendor coordination: Keeping up with repairs, restocking supplies, and managing vendors can overwhelm anyone. Wilkuma takes care of everything, leveraging our strong local vendor relationships to keep your property in perfect condition.

Discover how Wilkuma lifts the burdens of vacation rental ownership while maximizing your investment.

Let’s Work Together

“I've had a long-standing business relationship with Wilkuma for several years, and I can't find any flaws in their service. Their meticulous attention to detail is impeccable. They are incredibly responsive, addressing any issues promptly and professionally. Additionally, they handle tenant concerns with high professionalism and efficiency, never making a fuss over minor issues. I have no problem recommending Wilkuma to anyone looking for a great vacation rental manager.”

— Jack, Property Owner