Maximize the exposure of Your Gloucester, Rockport, and Manchester, MA Vacation Rentals by being seen on Airbnb, VRBO, and a direct booking website.
Learn why many vacation rental homeowners are leaving money on the table by not marketing their property on Airbnb, VRBO, and a direct booking website:
Gloucester, Rockport, and Manchester, MA, are all within the Wilkluma service area and are great weekend vacation rental towns! To fully capitalize on your property's potential, you must market it on Airbnb, VRBO, and a direct booking website (which we offer at Wilkuma). Moreover, utilizing a syndication and calendar sync tool like Guesty can significantly enhance your operational efficiency and market presence.
Targeting Key Markets with Strategic Platforms
The Impact of VRBO and Airbnb on Your Vacation Rental Visibility
In the vacation rental management business, VRBO and Airbnb are powerhouses, offering unparalleled exposure. More than 70% of people go to these companies to book a single-family vacation rental. VRBO attracts families and larger groups, which is ideal for properties in family-friendly destinations like Gloucester, Rockport, and Manchester by the sea. Airbnb caters to a broader audience, including younger travelers and those seeking unique local experiences, perfect for the culturally rich Gloucester area. These platforms are instrumental in tapping into large audiences, with Airbnb commanding around 20% of the global market and VRBO close behind. Many people we talk to prefer one platform over the other, but the reality is that you need to be on both platforms; if you are not on both, you are likely leaving around 20-30% of your property revenue potential on the table.
Advantages of Direct Bookings: Wilkuma.com
While third-party platforms are crucial, promoting direct bookings to repeat guests through Wilkuma.com can significantly enhance your conversion on past renters and save you money on high Airbnb fees. Direct bookings reduce dependency on third-party fees and allow for direct communication with guests, fostering loyalty and repeat visits—a major advantage for vacation rentals in Gloucester, Rockport, and Manchester by the sea. We build a direct booking website for each property we manage, so your property will benefit from this if we work together.
The Importance of a Syndication Tool Like Guesty
Streamlining Management Across Multiple Platforms
Guesty is an important tool to make sure your listings are synchronized and consistently presented across all major platforms, including VRBO, Airbnb, and Wilkuma.com. This tool automates essential tasks such as calendar updates, pricing adjustments, and guest communications, freeing up more time to focus on enhancing guest experiences and expanding your market reach. We use Guesty to manage all these things, and it is essential to a good vacation rental operation.
Harnessing Data to Drive Decisions
It is crucial to understand the dynamics of the vacation rental market through analytics. Guesty provides detailed insights that help you tailor your offerings to meet the demands of the Gloucester, Rockport, and Manchester markets. This data-driven approach ensures your properties remain competitive and appealing to potential guests.
Bottom Line:
To thrive in the competitive vacation rental markets of Gloucester, Rockport, and Manchester, leveraging key platforms like VRBO, Airbnb, and Wilkuma.com is essential. These strategies not only boost your property's visibility but also enhance operational efficiencies, making your listing more searchable - this will, in turn, result in more revenue and a higher ADR.
Reach out if you want to chat more about how we help vacation rental owners manage their property.
