Seasonality of a Gloucester Vacation Rental

Gloucester is primarily a Summer vacation rental market!

July and August can sometimes account for 50% of a vacation rental property's total annual revenue in Gloucester. It is important that prices are set early in the season and according to demand, as July and August are the two highest-demand months of the year. It is not hard to get bookings during July and August. Ensuring you are maximizing these months' revenue opportunities isn't easy. We use a dynamic pricing strategy that helps ensure we are not underpricing our properties.

How to increase revenue during the off-season and shoulder season in Gloucester

You can generate revenue with your vacation rental property during the off-season. There are ways to increase revenue during the shoulder season: Shoulder seasons can be tricky, but lowering your pricing on VRBO, Airbnb, and other marketing sites and increasing the minimum night stay limit is a great way to get guests in the house while not taking low gross revenue bookings that end up netting you very little as the property owner. The off-season is the same, but aiming for 1-month minimum rentals is a good way to go. Generally, we try to cover operating costs with the properties we manage in Gloucester during the off-season.

You can use our ROI calculator to estimate the revenue potential of your Gloucester vacation rental property Here.

These are just a few of the tips to help increase your annual revenue. If you would like to discuss how we can help you optimize revenue, please reach out for a free consultation.